Office Of The General Manager

A facade of a multi-family housing apartment building accompanied with palm trees in the background

Welcome to the General Manager’s Office! We oversee all matters relating to our General Manager Rushmore Cervantes, including managing his schedule and speaking engagements. We also manage internal and external department-wide communications, including memos and newsletters, and serve as the liaison with the Mayor’s Office and other elected officials.

Additionally the Office of the General Manager administers HCIDLA’s Language Access Plan (LAP) in compliance with Section 601 of Title VI of the Civil Rights Act of 1964 and Section 2 of Executive Order 13166. HCIDLA’s LAP ensures that persons with limited English proficiency have full and equal access to all of HCIDLA’s federally funded programs and services. The Language Access Plan also applies to entities that contract with HCIDLA to carry out its programs and other City agencies that receive federal funds through the Consolidated Plan.

The General Manager's Office, through the Executive Officer, also performs the following specialized functions:

Performance Management and Resiliency Planning

The Performance Management and Resiliency Planning Section encompasses two areas of expertise:  The Performance Evaluation and Planning team asks: How well do HCIDLA’s programs perform?  Do they meet their goals?  Where is there room for improvement?   Our goal is to provide meaningful performance data for internal use and for reporting to the public, the Mayor, City Council, other elected officials, our funders and contractors. Our work on data enhancement and automation support HCIDLA’s program evaluation and improvement. We also design graphic presentation of data and oversee the development of HCIDLA’s strategic plan.   Southern California is overdue for a catastrophic earthquake on the San Andreas fault, and the Resiliency: Disaster Preparedness and Recovery Planning team works with partners to improve emergency plans and develop new recovery programs and exercises to (a) enhance HCIDLA’s ability to serve the City after a catastrophic event and (b) increase preparedness and resiliency before a disaster, to prevent harm to City residents and the City’s residential and community service infrastructure.  Because bad conditions in older housing (built before 1978) can cause lead poisoning in children, asthma in residents of all ages, and other health problems, the Healthy Housing Program Development team supports HCIDLA and community-based and public sector partners in developing policy and program changes, seeking funding to remedy unsafe housing conditions and promote healthy housing through code enforcement, education and outreach, hazard remediation and systems change. 

Policy and Research Analysis

Los Angeles ranks as one of the least affordable cities for housing.  At the same time, the city is experiencing enormous transformation due in large part to an unprecedented $40 billion transit investment in the region.  This juxtaposition challenges the city to seek solutions to address the deep affordable housing crisis.  Given this framework, the Public Policy and Research (PP&R) Unit provides proactive research and analysis in support of the advancement of innovative programs and public policies.  Our work centers on identifying funding sources, policy constraints, analyzing land use policy tools with direct housing implications and solutions that address affordable and neighborhood change issues.  PP&R staff enhance and protect existing programs while supporting federal, state and local legislative proposals designed to create habitable housing, rent affordability, incentivize the development of affordable housing, and preserve the city’s existing housing inventory and continued community investment.  Our core focus includes Policy DevelopmentMonitoring At-Risk Housing, and Research, Data and Geospatial Analysis

Message from the General Manager

I am pleased to invite you to our new and much improved website, where we hope you will spend some time browsing and find exactly what you need when you need it.

I am honored to have the opportunity to serve you as General Manager of this fine agency, the Los Angeles Housing + Community Investment Department, or HCIDLA for short. The fact that I came into this position at a time when the agency was recently reborn with an expanded mission and bigger staff is a clear call for innovation and service that I am working to implement every day that I come into work.

Our new website is part of an effort to make ourselves more accessible to LA residents like you. We want to make it easy for you to find information and resources on our website and take care of business online to save you time and money. Other efforts include starting a Facebook page that serves as a way to get your feedback and quickly answer any questions you may have. We have also launched a blog where you can read the most up to date information on what we’re doing to improve quality of life in LA. Last but not least, we would like to better communicate with you to send you information you find useful -- so sign up for our e-newsletter today!

Everything we do is ultimately to serve you and we invite you to tell us how we’re doing. If you don’t see what you need on our website or have any questions, please call our toll-free hotline at (866) 557-RENT (7368) to talk to a live person or send your inquiry to Ask-HCIDLA and we promise to get back to you.

Thank you for your support of and commitment to our mission and we look forward to working with you to make our great city the best place to live in America!

General Manager